Our Missions

Vision

Taste of Authenticity and Excellence

Mission

We pursue innovation and strive to bring Southeast Asian foods with wonderful flavours to global customers.

Values

DISTinction

Development

Development at PRINCE FOODS means sharing, responsibility, agility

Sharing

Encompasses and expands the ideas of transparency, dialogue and solidarity. It applies equally to our principles of social dialogue and our training policy, to our commitment to developing teamwork, and to profit-sharing and commission schemes. It also applies to the sociable dimension of our products (meals are pleasures to be shared).

Responsibility

Embodied in a concern for safety of factories and products, involvement in the social environment, protection of the environment.

Agility

Synonymous with vitality, energy, speed, flexibility and adaptability.

Innovation

Innovation means boldness, appetite for challenge, credibility

Boldness

As opposed to bureaucratic security. It symbolises the desire and capacity to take risks, to explore new, unorthodox, unexpected paths. It implies an open mind and the absence of fear and prejudice. It also implies the ability to endure and overcome failure.

An appetite for challenge

Characterised by the optimistic, enthusiastic and almost physical desire to grow and take the lead.

Credibility

It is essential to be yourself — true to your personal roots and culture. This means taking responsibility for decisions and initiatives as a matter of course. Synonymous with transparency, reflected in frank, open attitudes and behavior.

Social Inclusion

Social Inclusion means accessibility, empathy, respect for others

Accessibility

Starts with clear, straightforward messages and behavior — direct and easy to understand. Reflected in a decentralized, informal management style with short lines of command and management team who make themselves available to staff. Implies offering brands and products in touch with consumers — available everywhere, every day, for everybody. Embodied in a pragmatic hands-on approach.

Empathy

Characterised by a willingness to reach out to other people. Implies an acceptance of the importance of feelings in human relationships — showing confidence in others, and living up to their trust. More specifically, it means building ties to customers, suppliers and consumers that go beyond the mechanics of buying and selling.

Respect for others

Represents the attention paid to respecting local differences, respecting social and business partners, the care taken to limit, the human consequences of economic decisions, the constant effort to help employees and community advance.

Transcendence

Transcendence connotes curiosity, dialogue, passion

Curiosity

Characterises an attitude of awareness and looking ahead of being attuned to others, refusing to accept preconceived ideas and models, and imagination.

Dialogue

A commitment to putting discussion and persuasion ahead of authority. Favoring debate and accepting conflicting views, including a willingness to listen.

Passion

Synonymous with conviction, a drive to convince and lead, the pleasure of work, the ability to surpass oneself and achieve excellence.